Old Spice has found the recipe to viral success in their latest video campaign and I must say, "Damn, they're good." The attractive Isaiah Mustafa - Old Spice's shirtless new phenomenon has been tweeting videos all day long to various people.
Kevin Rose of Digg has received not one video but two. The second discusses "men-babies" and made me laugh hard at my desk:
He has been quickly producing videos to bloggers, YouTubers and random folks who have asked questions and this immediate, personalized and interactive approach has people loving and sharing which is a recipe for success.
Looking forward to seeing more of his videos. Will other brands mimic this approach in the future? Seems like quite an original idea that can be useful if not abused and overdone.
Welcome to my blog which contains various social media discussion items as well as musings that may or may not make sense to you. There's no guarantee that you will become smarter after reading any of this but some of it may in fact be entertaining. Read at your own risk.
Disconnecting from FB/Twitter and social life as a whole for the next week in order to meet some intense deadlines. See ya on the flipside. http://www.twitter.com/katedickman2012/02/06
@AZcomm Hah! Look at you infusing Lindt's brand messaging in your compliment/inquiry. You're smooth! http://www.twitter.com/katedickman2012/02/06
@BloomAshley Hah! I will have to sing a little song for you then. If I audition, I will use the stage name #CommanderDickman. http://www.twitter.com/katedickman2012/02/06
Welcome to my blog which contains various social media discussion items as well as musings that may or may not make sense to you. There's no guarantee that you will become smarter after reading any of this but some of it may in fact be entertaining. Read at your own risk.
